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Introduction to Adhesive Metallized Paper

Adhesive Metallized Paper is a high-performance material that combines the sleek, reflective properties of metallized paper with the convenience of an adhesive backing. This paper has a metallic finish, which gives it a premium and eye-catching appearance. It is designed for applications that require both a high-quality visual appeal and strong adhesion to various surfaces. The metallic surface provides a luxurious and modern look, making it a popular choice for packaging, branding, and labeling.


Metallized paper is typically made by applying a thin layer of metal (usually aluminum) to the paper substrate, which enhances its durability and provides a shiny, reflective surface. When combined with adhesive properties, this material becomes ideal for a wide range of applications that demand both aesthetics and functionality.

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Technical Specifications
Property Unit Standard Value

Basis Weight

g/m²

62 ±2, 70 ±2, 83 ±2, 93 ±2, 103 ±2

Thickness

µm

52 ±3, 60 ±3, 75 ±3, 85 ±3, 95 ±3

Aluminum Layer Thickness

nm

30-50

Adhesive Type

-

Acrylic

Adhesive Strength

N/25mm

≥ 15

Peel Strength

N/25mm

≥ 12

Gloss (75°)

GU

≥ 75

Opacity

%

≥ 85

Moisture Content

%

5-7

Heat Resistance

°C

Up to 180

Product Types

Adhesive Metallized Paper comes in various types to meet specific requirements in different industries. The main types include:

Adhesive Metallized Paper
Gold Adhesive Metallized Paper: This version of adhesive metallized paper has a golden finish, providing a rich and elegant appearance. It is often used in luxury packaging, high-end product labeling, and decorative applications.

Silver Adhesive Metallized Paper: A silver-colored metallized paper that offers a shiny and modern finish. It is ideal for a variety of labeling, packaging, and promotional material needs where a sophisticated, metallic look is desired.
Adhesive Metallized Paper
Adhesive Metallized Paper Suppliers
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Metallic Self Adhesive Paper

Market Applications

Adhesive Metallized Paper has a broad range of applications across several industries. Its unique combination of visual appeal and adhesion properties makes it ideal for various uses, including:

1
Packaging
The shiny, reflective surface of adhesive metallized paper makes it ideal for premium packaging. It is commonly used in the packaging of luxury goods, cosmetics, beverages, and high-end electronics, where aesthetics play a key role in attracting consumers.
2
Labels and Stickers
Metallized paper is widely used for creating custom labels and stickers that stand out. It is commonly applied in the food and beverage industry, particularly for premium products like wine, champagne, and specialty foods, as well as in fashion and cosmetics packaging.
3
Promotional Materials
Adhesive Metallized Paper is an excellent material for promotional items such as stickers, decals, and packaging that need to be visually striking. It is used in marketing campaigns to grab attention and create a luxurious, high-quality impression.
4
Security Labels and Tamper-Evident Labels
The reflective surface and the ability to add custom holographic effects make adhesive metallized paper a great choice for security and anti-counterfeiting applications. It is often used for tamper-evident labels, holographic seals, and security tags.
5
Branding and Design
In the world of branding, metallic finishes are associated with high-end, premium products. Adhesive Metallized Paper is widely used in the design of luxury brand packaging, high-end promotional items, and corporate branding materials.
6
Gift Wrapping and Crafting
Due to its attractive appearance, adhesive metallized paper is also popular in the crafting and DIY sectors. It is commonly used for gift wrapping, custom invitations, scrapbooking, and other decorative applications.
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Product Technical Advantages

The metallic finish of adhesive metallized paper adds a touch of luxury and sophistication to any product. Its shiny surface is eye-catching and helps products stand out on shelves.
The adhesive backing ensures that the paper sticks securely to a wide range of surfaces, including glass, metal, plastic, and cardboard. It eliminates the need for additional gluing or fasteners, providing ease of use and consistent results.
Metallized paper is inherently more durable and resistant to wear compared to traditional paper. It is resistant to tearing, scratching, and moisture, which makes it ideal for packaging and labeling applications that require long-lasting performance.
Adhesive Metallized Paper is available in a range of finishes, including gold, silver, matte, and holographic options. It can also be customized to different thicknesses, adhesive strengths, and sizes to meet specific application requirements.
While metallized paper is typically made with a thin layer of aluminum, many manufacturers are focusing on making the material more environmentally friendly. Recyclable options and sustainable production methods are available for businesses aiming to reduce their carbon footprint.
The material is suitable for both indoor and outdoor use, making it perfect for labeling and packaging items that may be exposed to the elements, such as products in the beauty, beverage, and electronics sectors.
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Market Trend Analysis
1
Growth in Luxury Packaging

Core Demand:
Nano-scale metallic coating technology increases glossiness to 98%, enhancing the texture of gift boxes while reducing costs by 15% compared to traditional methods.
Multi-layer composite technology integrates moisture-proof, oil-resistant, and antibacterial functions, meeting high-end food packaging needs. For example, chocolate packaging uses a three-layer composite structure to extend shelf life to 18 months.
Limited edition packaging drives premium pricing. Holographic metallized paper used in shopping bags and labels can achieve a gross margin of 55%.

2
Increased Focus on Branding and Personalization

Core Trends:
Digital printing technology supports 1200 dpi high-resolution graphics. New printing machines achieve nano-level coating precision, enhancing color fidelity (ΔE ≤ 2) by 30%.
Dynamic effects: Holographic coatings and thermochromic technologies are becoming widespread. For instance, Coca-Cola's limited-edition packaging reveals a hidden logo with temperature changes, boosting sales by 12%.
Variable data printing: E-commerce logistics labels support real-time QR code generation.
Customization services: Writable metallized paper supports laser printing and hand drawing, ideal for premium greeting cards, with gross margins of 45%.

3
Rising Demand for Sustainable Packaging

Core Drivers:
Bio-based adhesives have penetration rates of 25% in the EU and 18% globally.
Recyclable coating technology is supported by the EU's PPWR regulation, which requires a 65% recycling rate for packaging materials by 2025. Recyclable multi-layer composite paper has achieved a recycling rate of 75%.
Plastic bans are fueling demand for alternatives. The EU will ban certain single-use plastic packaging starting in 2030. Adhesive metallized paper is expected to reach a 30% penetration rate in food packaging.

4
Use in Security and Anti-Counterfeiting Applications

Technological Breakthroughs:
Holographic coatings account for 50% of pharmaceutical packaging. Microtext printing technology boosts tamper-resistance by 30%.
Blockchain traceability combined with metallized paper, as seen in Alibaba Cloud’s “one item, one code” solution, enables full-chain tracking from production to sales, reducing counterfeit rates by 40%.
Smart labels with integrated NFC chips allow consumers to verify authenticity via scan, increasing repurchase rates by 15%.

5
Advancement in Printing Technologies

Technology Trends:
Nano coating combined with 3D printing achieves stereoscopic effects, yielding gross margins of 45%.
UV digital printing supports resolutions of 600 × 1200 dpi. Color UV digital printing systems allow seamless stitching of extended prints, improving production efficiency by 25%.
AI technology is used for real-time monitoring of coating thickness, improving production efficiency by 25% and reducing defect rates by 10%.

All Adhesive Metallized Paper products

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FAQ
1
What is Adhesive Metallized Paper?
Adhesive Metallized Paper is a paper that has been coated with a metallic finish (usually aluminum) and comes with an adhesive backing. It is widely used for packaging, labels, promotional materials, and more, offering both a shiny, eye-catching appearance and strong adhesion properties.
2
How is Adhesive Metallized Paper used?
It is used for a variety of applications, including premium packaging, custom labels, security tags, and promotional materials. The adhesive backing allows for easy application to surfaces like plastic, glass, cardboard, and metal.
3
What finishes are available for Adhesive Metallized Paper?
Adhesive Metallized Paper comes in a range of finishes, including gold, silver, holographic, and matte. Each finish provides a unique aesthetic, and businesses can choose based on their branding and design needs.
4
Is Adhesive Metallized Paper eco-friendly?
While metallized paper is typically made with aluminum, there are more sustainable options available, such as recyclable metallized films. It is important to check with suppliers for eco-friendly options if sustainability is a priority.
5
Can Adhesive Metallized Paper be used outdoors?
Yes, Adhesive Metallized Paper is durable and weather-resistant, making it suitable for both indoor and outdoor applications. It is commonly used in outdoor packaging and labels exposed to light, moisture, and other environmental factors.
6
Can Adhesive Metallized Paper be customized?
Yes, Adhesive Metallized Paper can be customized in terms of thickness, adhesive strength, metallic finish, and even size. This makes it ideal for businesses that need tailored packaging, labels, or promotional materials.

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