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Introduction to Metallized paper
HARDVOGUE's metallized paper is a packaging material composed of base paper, an aluminum layer, and a coating. It features high gloss, excellent smoothness, and great flexibility, and it is both recyclable and biodegradable. The ink retention rate reaches up to 98%.

As a professional metallized paper manufacturer and supplier, HARDVOGUE's 

metallized paper series includes standard, high-gloss, holographic, and wet-strength metallized paper.
 
Our production equipment is highly advanced, utilizing vacuum metalizing machines from Germany's Leybold and Switzerland's Von Ardenne, as well as coating machines from Japan's Fuji Machinery and the United States Nordson. In terms of technology, we have successfully developed advanced processes such as the transfer metallization method. We have made significant investments in research and development and hold multiple patents. Additionally, we offer comprehensive customization services to meet diverse customer needs, including adjustments to size, thickness, and metallization layer properties.
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Technical Specifications
Property Unit 62 gsm 68 gsm 70 gsm 71 gsm 83 gsm 93 gsm 103 gsm
Basis Weight g/m2 62 +-2 68 +-2 70 +-2 71 +-2 83 +-2 93 +-2 103 +-2
Thickness um 52 +-3 58 +-3 60 +-3 62 +-3 75 +-3 85 +-3 95 +-3
Aluminum Layer Thickness nm 30 - 50 30 - 50 30 - 50 30 - 50 30 - 50 30 - 50 30 - 50
Gloss (75 deg) GU >= 75 >= 75 >= 75 >= 75 >= 75 >= 75 >= 75
Opacity % >= 85 >= 85 >= 85 >= 85 >= 85 >= 85 >= 85
Tensile Strength (MD/TD) N/15mm >= 30/15 >= 35/18 >= 35/18 >= 35/18 >= 40/20 >= 45/22 >= 50/25
Moisture Content % 5 - 7 5 - 7 5 - 7 5 - 7 5 - 7 5 - 7 5 - 7
Surface Tension mN/m >= 38 >= 38 >= 38 >= 38 >= 38 >= 38 >= 38
Heat Resistance C Up to 180 Up to 180 Up to 180 Up to 180 Up to 180 Up to 180 Up to 180
Technological advantages
1
Superior material performance
Composed of base paper, an aluminum layer, and a coating, our metallized paper boasts high gloss, excellent smoothness, and outstanding flexibility. The aluminum layer exhibits strong adhesion, resulting in an aesthetically appealing and environmentally friendly material.
2
Excellent printability & processability
With superior printing and mechanical processing properties, our metallized paper meets the demands of various packaging and printing applications.
3
Outstanding environmental benefits
As a green packaging material, it is both recyclable and biodegradable, aligning with the current sustainability trends.
4
High ink retention
With an ink retention rate of up to 98%, our metallized paper ensures that printed graphics remain vibrant, sharp, and long-lasting.
5
Advanced manufacturing technology
Utilizing cutting-edge processes such as the transfer metallization method, we achieve a flat aluminum film with strong metallic luster and high smoothness, making it ideal for packaging and printing applications. We also provide laser anti-counterfeiting products.
Metallized Paper Features
The surface exhibits a strong metallic luster, significantly enhancing product visual appeal.
The fine and smooth texture provides a premium tactile experience for consumers.
Can be bent and folded easily without breaking, making it convenient for packaging and processing.
The aluminum coating adheres tightly and remains intact even after long-term use.
Supports various printing processes, ensuring sharp details and vibrant colors.
Allows for precise shaping, making it ideal for diverse packaging applications.
Aligns with modern green packaging trends and sustainable development goals.
Ensures printed images remain long-lasting, sharp, and vibrant.
Protects product quality by preventing water vapor and external contaminants.
Offers cost-saving and eco-friendly advantages.
Ensures sturdy and durable packaging that resists damage.
Customizable features to meet various personalized needs.
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Wide range of Metallized Paper application solutions
Metallized paper has a very luxurious look. It has a very high glossiness and smoothness. It is widely used in beer, wine, cosmetics, food, and gift - wrapping. For different applications, we have metallized wet - strength paper for water - proof labels, and we also have ink - retentive paper for returnable bottles. The grammage can be produced from 50 - 110gsm.
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Metallized Paper Trends
1
Growing market demand
  • Global Market Size:
    The global metallized paper market is expected to reach $4.7 billion by 2025, up 9.3% from $4.3 billion in 2023, with a compound annual growth rate  of 4.8% from 2025 to 2033. This growth is mainly driven by the following sectors:

Food and Beverage Packaging:
This segment accounts for 35% of the market. Demand for snack and bakery product packaging is growing at 12% annually, with metallized paper's moisture resistance and glossiness being key advantages.

Luxury and Beauty Packaging:
The global luxury goods market is projected to reach $383 billion by 2025. The penetration rate of metallized paper in perfume and jewelry packaging is increasing to 28%, enhancing brand premium through dynamic light effects.

Tobacco Packaging:
China’s metallized paper market for cigarette packaging is projected to reach RMB 1.8 billion by 2025. Demand for high-end cigarette boxes is growing at 15% annually. The thickness of aluminum coating has been reduced from 6μm to 4μm, lowering costs by 12%.

Regional Growth Differences:
Asia-Pacific Market:
Accounts for 42% of the global share. E-commerce packaging demand in China is increasing by 18% annually, while India's beauty packaging market is growing at a rate of 12%. 

Europe and North America Markets:
These regions account for 38% of the total market. The EU’s Packaging and Packaging Waste Regulation requires a 70% recycling rate for packaging by 2025, which is significantly boosting demand for recyclable metallized paper.

2
Environmental benefits

Sustainable Material Innovation:
Bio-Based Coatings:
Stora Enso’s “BioFlex” plant-based wax coating has reached a 15% application rate in high-end packaging and is projected to account for 20% of the bio-based metallized paper market by 2025.

Recyclable Technologies:
Ar Metallizing’s “EcoBrite” layer-separation technology has increased aluminum recovery rates from 40% to 65% and reduced costs by 12%, pushing the recyclable metallized paper market penetration rate to 30%.

Policy Drivers:
EU Carbon Border Adjustment Mechanism :
Before full implementation in 2026, metallized paper companies must raise their product carbon footprint disclosure rate to 90%, accelerating the adoption of bio-based materials.

China's Dual Carbon Goals:
By 2025, the packaging industry must reduce carbon emission intensity by 18%, with metallized paper identified as a key substitute for plastic packaging.

3
Market competition

Leading Enterprises:
Market Concentration:
The top 5 global manufacturers hold 58% of the total market share.

Regional Competitive Differences:
China Market:
Domestic enterprises, leveraging cost advantages, hold 60% of the market share and dominate the mid- to low-end segments.

Emerging Market Challenges:
India Market:
Local companies such as Manjushree Technopack have increased their share in the Southeast Asian food packaging market from 8% to 15% by adopting a “low-cost + high-barrier” strategy.

All metallized paper products
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What are the Common Issues and Solutions for Using Metallized Paper in Labels ?
When using metallized paper for label production, several common issues may arise. Below is a list of potential problems and corresponding solutions:

Printing Issues 

Adhesion Issues

Durability and Storage Issues 

Die-cutting and Processing Issues

Coating and Surface Treatment Issues

Environmental and Regulatory Issues 

If your customers are printing companies or label manufacturers, consider offering customized metallized paper solutions based on different applications, such as:
High-adhesion metallized paper for UV printing
Heat-resistant metallized paper for hot and cold stamping
Food-safe metallized paper for food labeling
FAQ
1
What are the R&D capabilities of metallized paper, and what advantages does it bring?
HARDVOGUE is a high-tech enterprise with an investment of over 49 million RMB in R&D and multiple patents. Its advantages lie in technological innovation and industry-leading products, meeting diverse customer needs while enhancing market competitiveness.
2
What quality control measures are in place during the metallized paper production process?
HARDVOGUE implements a comprehensive quality control system, covering:
● Sample collection and appearance inspection
● Dimensional measurement and physical-chemical performance testing
● Printing adaptability assessment
Strict monitoring and detailed documentation ensure high product quality and reliability.
3
What advanced equipment is used in metallized paper production?
Our factory is equipped with state-of-the-art machinery, including:
● Leybold (Germany) and Von Ardenne (Switzerland) vacuum metallizing machines
● Fuji Machinery (Japan) and Nordson (USA) coating machines
● Evo (Germany) and Galileo (Italy) drying equipment
These ensure high-quality and efficient production processes.
4
What customization options are available for metallized paper?
We offer customization in:
● Size, thickness, metallization layer properties, paper performance, and color
From formulation to finished product, we provide tailor-made solutions to meet personalized packaging requirements.
5
What environmental initiatives does HARDVOGUE take for sustainable metallized paper production?
HARDVOGUE is committed to sustainability through:
● Exploring biodegradable materials
● Optimizing production processes to improve material utilization
● Using advanced energy-efficient equipment to reduce emissions
● Recycling resources and managing wastewater and air pollutants
These efforts align with our green development philosophy.
6
What is the service process when special requirements for metallized paper arise?
After the customer submits their requirements, the HARDVOGUE team discusses the details, coordinates resources, and assigns experts to tackle technical challenges. A trial production is conducted to develop a solution. Once cooperation is established, the production process is standardized, followed by manufacturing, quality inspection, shipping, and after-sales tracking.
7
What is the typical delivery time for metallized paper? Can on-time delivery be guaranteed?
Delivery time depends on order volume and production schedule. HARDVOGUE operates with a comprehensive management system and localized coordination teams, ensuring maximum reliability in on-time delivery.
8
What competitive advantages does HARDVOGUE’s metallized paper offer in the industry?
HARDVOGUE stands out in the market due to:
● Strong R&D capabilities
● State-of-the-art production equipment
● Strict quality control
● Comprehensive customization services
● Sustainable and eco-friendly practices
● Reliable after-sales support
These advantages enhance customer business success and market competitiveness.
9
What after-sales services are provided if quality issues arise?
If there are any quality issues, HARDVOGUE's after-sales team responds promptly, verifies the situation, and offers replacement, refund, or compensation solutions until the customer is fully satisfied.
10
Can you share a successful case study involving metallized paper?
Qiandao Lake Beer switched to HARDVOGUE’s ink-retentive metallized paper, significantly reducing their bottle-washing costs.
● Savings per production line: Over 110,000 RMB per month
● Total savings across three lines: Over 340,000 RMB per month
The results were highly effective and cost-efficient.

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Global leading supplier of label and functional packaging material
We are located in Britsh Colombia Canada, especially focus in labels & packaging printing industry.  We are here to make your printing raw material purchasing easier and support your business. 
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