HardVogue Metellized and Holographic Film: Visual Magic in Packaging
These radiant films are not only visually appealing but also experts in product protection:
50% improvement in barrier properties, extending shelf life
Holographic anti-counterfeit technology creates an "invisible ID"
Lightweight design saves 30% in transportation costs
We designed a nano anti-counterfeit label for a Chinese liquor brand, making it impossible for counterfeiters to replicate. German precision equipment ensures 5000 dpi embossing accuracy, while our smart system guarantees consistent color in every batch.
From children's snacks to electronics, we continue to innovate optical packaging solutions that make your products shine on the shelf.
Property | Unit | Typical Value |
---|---|---|
Basis Weight |
g/m² |
20 - 60 ± 2 |
Thickness |
µm |
12 - 50 ± 3 |
Metal Layer Thickness |
nm |
30 - 50 |
Tensile Strength (MD/TD) |
MPa |
≥ 120 / 200 |
Elongation at Break (MD/TD) |
% |
≤ 200 / 80 |
Surface Tension |
mN/m |
≥ 38 |
Opacity |
% |
≥ 85 |
Gloss (75°) |
GU |
≥ 75 |
Heat Resistance |
°C |
Up to 180 |
Holographic Pattern Options |
- |
Customizable |
Technical Advantages
Market Applications
Metallized and Holographic Films are extensively used across various industries:
All Metallized and Holographic Film products
Future Market Trends of Metallized and Holographic film
The global market for Metallized and Holographic Film is experiencing significant growth, driven by:
Market Growth: The global luxury packaging market is expected to grow from $23.51 billion in 2024 to $36.78 billion by 2031 . Metallized and holographic films are key materials in luxury goods, high-end beverages, and electronics packaging, especially in perfume and cosmetics packaging.
Key Drivers: High-quality packaging upgrades through processes like metallization and holography for dynamic visual effects. The Asia-Pacific region leads, with China as a major importer of high-end films.
Applications: Examples include Dior perfume using holographic foil and Johnnie Walker whiskey with metallized BOPP films for enhanced barrier properties.
Packaging Demand: E-commerce packaging needs lightweight, high-barrier, and visually appealing materials. Metallized films are favored for their moisture and oxygen barriers, with reduced costs.
Customization: UV printing technology allows for high-precision designs, supporting differentiation in e-commerce brands.
Market Growth: In Asia-Pacific, China’s e-commerce packaging market is growing at 24%, with over 30% penetration in fresh food packaging.
Key Innovations: Nanocoatings, high barrier films (e.g., AlOx/ceramic), and bio-based films are driving advancements in packaging.
Applications: E-commerce and food packaging, including high-temperature and cold chain solutions.
Companies: KURZ’s holographic films and Cosmo Films’ antimicrobial films are leading the way.
Demand Growth: The need for durable packaging materials for cold chain logistics and high-temperature cooking is rising. Metallized films are increasingly used in snacks and dairy packaging.
Regional Markets: In Europe, the EU regulations are driving the growth of bio-based films, with the market expected to reach $520 million by 2025.
Anti-Counterfeit Tech: Holographic films dominate the market, with RFID integration and DNA tagging improving product verification and anti-counterfeiting.
Applications: Examples include Pfizer’s COVID-19 vaccine packaging and Apple’s iPhone boxes using holographic security features.