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In the printing and packaging industry, selecting the right film is never a “gut decision.” Though lightweight and thin, film choices affect packaging efficiency, brand image, production stability, and ultimately determine whether a client will place another order. I’ve seen too many businesses suffer mass returns, printing rejections, and lost customers due to poor film choices. That’s why I’m taking the time to explain why film selection, though seemingly minor, is a critical strategic decision.

With the rise of eco-consciousness and continuous upgrades in packaging design, metallized paper has rapidly become a popular choice in packaging for food, tobacco, alcohol, cosmetics, and more. Combining visual appeal, functional properties, and environmental friendliness, it is highly attractive to brand owners, packaging manufacturers, and procurement managers. Understanding the core production processes of metallized paper, especially the difference between vacuum metallization and other methods, helps in making cost-effective and competitive material decisions.

Use corona treatment or pre-coating layers to increase surface energy, improving the adhesion of UV varnish, lamination, or top coatings.

Adjust the heat settings, optimize airflow, and use the correct film type based on shrink percentage requirements.

Use corona treatment or pre-coating layers to increase surface energy, improving the adhesion of UV varnish, lamination, or top coatings.