3D Lenticular IML | HARDVOGUE

Introduction to 3D Lenticular IML

3D Lenticular BOPP IML uses biaxially oriented polypropylene (BOPP) film as the base material. The surface forms a microlens array (Lenticular Lens) optical layer through precision embossing technology and is fabricated by combining high-precision printing and in-mold labeling (IML) processes.

Its core features lie in dynamic visual effects (such as animations, variable images, and stereoscopic depth of field), outstanding durability (tear-resistant, water-resistant, and anti-shedding), and high-gloss and colorful performance, while also featuring lightweight and environmental friendliness (BOPP recyclable).

The major application scenarios include:

① Food and beverage packaging (such as snack bags with dynamic logos, beverage bottles with rotating patterns)

② Daily chemical and beauty products (three-dimensional flower perfume boxes, dynamic touch skin care product labels)

③ Electronic consumer goods (dazzling anti-counterfeiting headphone packaging, interactive gift boxes)

④ Promote limited edition products (animated effect packaging that enhances collection value).

Technical Specifications

Property	Unit	80 gsm	90 gsm	100 gsm	115 gsm	128 gsm	157 gsm	200 gsm	250 gsm
Basis Weight	g/m²	80±2	90±2	100±2	115±2	128±2	157±2	200±2	250±2
Thickness	µm	80±4	90±4	100±4	115±4	128±4	157±4	200±4	250±4
Brightness	%	≥88	≥88	≥88	≥88	≥88	≥88	≥88	≥88
Gloss (75°)	GU	≥70	≥70	≥70	≥70	≥70	≥70	≥70	≥70
Opacity	%	≥90	≥90	≥90	≥90	≥90	≥90	≥90	≥90
Tensile Strength (MD/TD)	N/15mm	≥30/15	≥35/18	≥35/18	≥40/20	≥45/22	≥50/25	≥55/28	≥60/30
Moisture Content	%	5-7	5-7	5-7	5-7	5-7	5-7	5-7	5-7
Surface Tension	mN/m	≥38	≥38	≥38	≥38	≥38	≥38	≥38	≥38

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Product Types

3D Lenticular BOPP IML is available in several variants to suit specific printing and packaging needs

Motion-Impact Series

For: High-traffic shelf competition Creates eye-tracking movement (flipping animations, sliding effects) without electronics. Ideal for FMCG, toys, or impulse-buy displays.

Depth-Illusion Series

For: Premium visual storytelling Value: Generates holographic-like depth (3D landscapes, floating logos) using parallax effects. Elevates cosmetics, spirits, or tech packaging.

Morph-Engagement Series

Interactive consumer experiences Enables image transformation (e.g., day-to-night scenes, product before/after). Drives social shares and dwell time.

Collectible-Art Series

Limited editions & fan culture -Turns packaging into kinetic art – collectible cards, artist collabs, or series-based animations.

Instructional-Guidance Series

Functional user guidance -Simplifies complex messaging via animated diagrams (e.g., assembly steps, safety instructions).

Market Applications

3D Lenticular BOPP IML has a wide range of applications across various industries due to its superior print quality and aesthetic appeal:

● Unboxing Thrill Amplifier
Luxury/tech gift boxes with labels that reveal surprise animations when tilted (e.g. lipstick melting → application effect, phone disassembly → features). Fuels social media unboxing.

●Kid-Engagement Edu-Pack
Kids' food/toy packaging with playful educational animations (letters morphing into animals, math answers flipping). Turns learning into play.

●Shelf Impact Warfare
In crowded retail shelves, static packaging bursts with motion (e.g. fruits "splashing" on drink cans, snack bags "opening"). Captures attention in 0.3 seconds.

●Anti-Fake Motion Seal

Anti-counterfeit labels for premium spirits/meds using unique lenticular motion (rotating emblems, rippling waves). Dynamic "fingerprint" impossible to copy.

● Social Message Depth Portal

Cause-driven packaging (e.g. eco-bottles) with scene-transition animations (glacier melting → regrown forests, trash → recycling loops). Awakens consciousness through visual storytelling.

Technical Advantages

Glasses-Free Motion Magic

Fluid animation at tilt (0°-60° seamless transition) – no screens needed. Turns static packaging alive.

200LPI Micro-Precision Lenses

Ultra-dense lenses eliminate pixelation – crisp motion in low light (e.g. shadowed retail shelves).

Curved-Surface IML Fusion

Lens + graphic + structure molded as one – seamless fit on curved bottles, 0% delamination.

Affordable Engagement Breakthrough

80% cheaper than digital displays – premium engagement at traditional packaging costs (proven 30% kids’ repurchase lift).

Attle-Ready Eco-BOPP

Waterproof & tear-resistant BOPP – survives freezer/drop tests, 100K+ scratch-resistant lens cycles.

Uncopyable Motion Fingerprint

Batch-unique motion patterns (e.g. spinning logo + ripples) – impossible-to-copy optical anti-fake “DNA”.

Market Trend Analysis

The demand for 3D Lenticular BOPP IML has been increasing due to various market trends

Global Market Size Trend (2019-2024)

To be ~$45 million in 2019 and grow to $225 million by 2024. The compound annual growth rate (CAGR) is nearly 36%, indicating a high growth trend. Growth drivers include rising demand for premium packaging, competitive brand differentiation, and popularity of environmentally friendly packaging materials.

Usage Trend (Kilotons)

from 8 kilotons in 2019 to 52 kilotons in 2024. The growth rate of usage is in line with the growth rate of the market size, indicating that the technology is mature and the cost is decreasing, which promotes large-scale application.

Market share of hot countries

China (32%) and the United States (25%) dominate. Japan, Germany, and South Korea also have significant applications, mainly focusing on high-end manufacturing and consumer electronics.

Application Industry Share

High-end food (28%) and beverage (24%) are the largest application markets. Toys and animation (20%) and electronic products (16%) have a high demand for three-dimensional visual packaging. Cosmetics (12%) are used to create a unique brand visual experience.

FAQ

What is 3D Lenticular BOPP IML?

3D Lenticular BOPP IML is an in-mold labeling technology that integrates lenticular 3D effects with BOPP material, enabling visual effects such as motion, depth, or flip images directly on the label surface.

What industries commonly use this material?

It is mainly used in cosmetics, personal care, food & beverage, premium consumer goods, and children’s product packaging — especially for products requiring high visual appeal.

Is this label material recyclable?

If the entire packaging system uses a single material (e.g., PP bottle + BOPP label), it is recyclable as a whole and supports sustainable packaging practices.

Is 3D Lenticular BOPP IML suitable for high-volume production?

Yes, it is suitable for high-volume production via automated injection molding with in-mold labeling, although it requires high precision in mold alignment and positioning.

What is the MOQ for 3D Lenticular BOPP IML used for Surface Protection?

Generally 10000Square meter , specific products can be negotiated according to your needs.

Can you provide free samples for 3D Lenticular BOPP IML ?

Yes, we can provide free samples. but freight cost need to pay by yourself.

How long is the lead time?

20-30days after recelving the material.

What's the Payment Terms for customized 3D Lenticular BOPP IML used for Surface Protection?

30% deposit and 70% balance before shipment.

We can help you solve any problem

sales@hardvogueltd.com

+1 604 818 0316

Global leading supplier of label and functional packaging material

We are located in Britsh Colombia Canada, especially focus in labels & packaging printing industry. We are here to make your printing raw material purchasing easier and support your business.

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Email: sales@hardvogueltd.com

Tel/Whatsapp: +1 604 818 0316

China office: Hangzhou haimu technology limited